No matter if you’re a local searching for the best new place to grab a drink on the weekend or a visitor searching for a cozy bed and breakfast the newly redesigned Visit Savannah website has you covered.
“When we developed this site we had three main goals the first one being, we wanted to bring our content to the forefront and that’s really about inspiring through storytelling,” said Jeremy Harvey, vice president of marketing and communications.
“… Content being what we feel is the most important avenue for us to tell the story of Savannah to potential visitors or visitors that are here already, that was our main focus for the site. Let’s tell our story; no one is going to tell the story better than us,” Harvey said.
Hundreds of articles from the organizations blog along with in-house produced videos found a new home on the site and the organization’s former wedding and meetings websites were also combined on the new platform.
“By having these sections folded in it allows us to utilize the staff and resources we have to generate more content in those sections because we know content is very persuasive,” Harvey said.
“…There are so many more engaging lists and articles on the site that we really couldn’t bring out before.”
With more than half of website visitors accessing from a mobile device the site was designed from a mobile perspective first and then scaled to accommodate desktop users, so no matter what type of device you use it’s scaled to easily fit.
“The way the site is organized from a mobile standpoint it’s very easy to navigate,” Harvey said.
The site also aims to broaden the experience of visitors by showcasing all of Savannah through its neighborhoods and communities section, which maps out where to stay, eat and play from across downtown to the Moon River district.
“So much of our business is group tour business and the first thing that group tour owners and operators say to us is, ‘just tell us what’s new,’… Not only do areas like the Victorian and Starland appeal to a younger demographic, but it also gives us that something new,” said Visit Savannah president Joseph Marinelli, adding that more districts such as the Plant Riverside district and Savannah River Landing will be added as they develop.
The site also features dozens of user generated photos from social media, which gives visitors a more personal, real-time look at Savannah through the eyes of fellow visitors who tag their photos with #VisitSavannah.
“About 70 percent of the social media posts we send out are user generated. I would say that not only adds to the authenticity, but it also speaks to the credibility of the destination to show this isn’t only what we’re saying is great about Savannah, but what people who are actually here are saying.”
Marinelli said 2017 served as a bridge year to the future for the organization, which along with the new website design also brought a refreshed logo that features coastal colors and the same font as the new City of Savannah and Savannah Economic Development Authority logos, which he said helps create a thread of consistency.
“We felt that 2017 would bridge us to the future, so the new colors, the new brand identity and new website for us is all part of the launch to where we’re going and all of the new hotel and restaurant products coming in,” he said.
“… Part of our hope is that we will become locals’ resource as well. Sure, the site is designed to inspire travel to Savannah, but we also want locals to bookmark it and when they have friends and family come to town, be the primary recourse of where to go, what to do and what to see.”
On the web
To view Visit Savannah’s new website, go to www.visitsavannah.com.