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BUSINESS PROFILE: Southern Sugaring

Jessica Mock

Founder, Southern Sugaring

Jessica Mock opened her first business, Southern Sugaring, in a charming pink and white salon above Gallery Espresso on Bull Street in 2015. With a background in fashion and as a certified esthetician, Mock has been an expert in the ancient art of hair removal, sugaring, for 10 years. Running the sugaring salon, which also features lingerie and swimsuit collections, Mock is dedicated to making women feel comfortable in their own skin.

can you tell us about sugaring?

Of course. Sugaring, as an ancient form of hair removal, dates back to Cleopatra. The sugaring paste used is made of three ingredients: sugar, lemon, and water. You can actually eat it.

The process for sugaring starts with the client; a client can be sugared on any part of their body.

The sugar is applied in the direction of the hair growth by hand and then is removed with a “flick of your wrist” movement. It sounds simple, but it takes hours of practice to master the process.

when did you open Southern Sugaring? who do you cater to?

I opened up Southern Sugaring as a stand-alone salon and boutique in April of 2015. I had been practicing sugaring for years before, but I knew I had the ability to make this a successful business in Savannah. I knew that there was a demographic in Savannah that could use sugaring and be interested in the process — I wanted to meet the need of that demographic. I pride myself on being a woman of empowerment and nothing helps a woman feel more empowered than when she feels comfortable in her own skin. Hair removal aligns with my mission of making women feel strong, confident, and empowered.

where did you get your start?

I have always loved fashion and beauty. I was born in the Midwest but moved to Georgia at a young age. Since I was a little girl, I knew I wanted to be in the beauty industry. I started my career as an esthetician and makeup artist. The more I worked with my clients’ skin, the more I fell in love with skincare. I decided I wanted to put an emphasis on my esthetician training, and I also wanted to offer a proprietary service. I learned the process of sugaring and devoted my skincare passion towards becoming a sugaring expert. Now, I also train estheticians from across the nation in the art of sugaring.

what are the benefits of sugaring?

Sugaring differentiates from other hair removal techniques in a few ways: it hurts less, lasts longer, and only removes the hair follicle rather than the top layer of skin, meaning it works for all skin types. The sugar that we use is fair trade and organic so it is hypoallergenic and will not cause a client to break out. The sugar used will never burn a client because it is applied at room temperature and only needs to be warmed by the natural temperature of the human body. The same sugar used to remove the hair is used throughout the entire service so another benefit is health compliance, you never have to worry about double dipping.

what’s new for you?

We will be hosting our second Sugar Solstice Fashion show in the summer of 2018! We hosted a fashion show last summer to celebrate our second anniversary and the feedback was amazing. We were honored to work with over 23 local business sponsors who donated so much of their time, goods, and services that we cannot thank them enough. With the help of everyone involved were able to donate a portion of all sales to SAFE Shelter for Domestic Violence victims. We are so proud of the work that SAFE Shelter provides for victims of domestic violence and were thankful to have them stand next to us as we threwthis amazing event. We look forward to bringing the supportive community of Savannah together again next summer.

where did you get your inspiration for Southern Sugaring’s branding?

The inspiration of the Southern Sugaring brand is women, all women. We are inspired by women, and the women of Savannah are what keep the sugaring passion alive. I chose the color pink within our brand because it is my favorite color and I feel that pink is the most feminine color choice. Our logo is the state of Georgia because that is where we are, and the bikini bottom that you see positioned in the logo is to represent our favorite sugaring service.

— Eva Fedderly

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