BiS: - Business news for the creative coast.

Karen Robertson

Robertson: Put some thought in your email approach

While we are still in the first quarter of the new year, this is a good time to evaluate your company’s marketing goals, budget and projects. In addition to your advertising, public relations, social media, and promotions, it is important to take a good look at your email marketing program.

Robertson: Businesses should consider web trends this year

Now that we are into a new year, it’s important to know which trends are worth exploring for your business. While it can be tempting to dismiss each year’s new trends as just another fad or phase, in a world where Google rules website searches it’s important to know which emerging trends in website development and SEO (search engine optimization) will benefit your organization. Here are some of these top trends for 2018.

Robertson: Listen to find right music to make your business sing

It’s hard to escape music. Whether you are at the doctor’s office, gym, shopping mall, restaurant, or your own workplace, there is probably music playing in the background. Depending on the music, you can experience a variety of emotions.

Robertson: Make sure your business media-ready

Whether large or small, every business has an announcement that needs media coverage. Rather than waiting until the last minute, you should have a few key elements in place so you are more prepared when it is time to share the news.

Robertson: Take lessons from bumper sticker

“Life is Good” bumper stickers appear to be everywhere and for good reason. These bumper stickers do more than reflect a positive mantra. They are signs of a successful business that began with humble beginnings and a commitment to be good.

Robertson: Telling your company’s story is good for business

Whether you’re an established business or just starting out, it’s important to have a story to tell. With social media explosions, 24-hour news cycles, live streaming, various apps, and more, your company’s unique story can help you stand out.

Robertson: Make sure your branding stays consistent, on point

Is your company’s branding consistent and relevant?

Robertson: Learning from championship advertisers

A lot of folks are still talking about Super Bowl LI, from the final score to memorable advertising and marketing moments. As a small business owner, you may think none of this football buzz applies to you.

ROBERTSON: Recent Google updates impact local businesses

Google released several algorithm updates from September to November 2016, causing major rankings changes for businesses of all types, including local businesses. Below are some guidelines to determine if your website was affected by these updates and steps to recover lost rankings or website traffic.

Robertson: Small businesses can learn from holiday marketing

Does Black Friday still have an impact on consumer spending? Traditionally, the day after Thanksgiving was viewed as Black Friday and considered the official first day of the holiday shopping season. In recent years, however, Black Friday has morphed into something else and caused some to question its relevance.

ROBERTSON: Businesses can show appreciation, build goodwill throughout November

Choose to turn these challenges into opportunities. You can make it happen simply by showing appreciation and support for a special event. Just be sure to properly plan and communicate with your current and potential customers.


ROBERTSON: Savannah businesses use 'old-school' creativity to solve storm's challenges

Local businesses used “old school” methods, social media and creative problem solving in the first few days after Hurricane Matthew.

ROBERTSON: Take lessons from Hermine

Tropical Storm Hermine has come and gone. Although the Savannah area was fortunate not to experience any serious injuries or fatalities due to the storm, we did have our share of challenges, from debris to loss of power to closings.

ROBERTSON: Can Olympics work for your business?

As a small business owner, you can still find a way to take advantage of the 2016 Olympics while staying within your budget. Just be creative and tap into the hype by targeting brand influencers. 

Small, medium-sized businesses can find free help

Small and medium-sized businesses can benefit from free help. It’s easy to be skeptical of free help. However, if you can benefit from learning something new from successful experts such as Google, why not?

Just Business: Protect yourself by upgrading Windows

As you make your summer plans, be sure to schedule an important deadline for your business: July 29. Why? Microsoft is offering a free upgrade to Windows 10 through that date.

Just Business: Facebook's video, ad changes can help your business

As a business owner, you may still question if Facebook can work for you. After all, there is not a “one size fits all” approach to any business. But if you are looking for cost-effective and results-oriented ways to promote your business, you should consider Facebook videos and advertising.

ROBERTSON: Just Business: How to give back when money is tight

Whether your business is large or small, you need to be a part of the community. It is no secret that many great things can be accomplished when people work together to help others, whether by donating time, money or products.

ROBERTSON: Just Business: Consider adding Facebook to ad plan

If you are looking at your advertising budget and wondering how to stretch those dollars, consider Facebook. Why? Just check out the numbers and the benefits.

ROBERTSON: Just Business: How to understand Google's results

Three main factors that cause varying results and could give a “false positive” to your business search engine ranking are personalized search, geographic location and device preference. Let’s take a look at each of these three factors.