BiS: - Business news for the creative coast.

Cherelle Cortez

CORTEZ: Thriving through technology: What small businesses need to know

A new year brings the inevitable promise of new technologies. There’s no telling today what new innovation will be available at our fingertips by year’s end. For the small business owner, however, navigating all of the new offerings and knowing what is necessary to keep up and get ahead can be overwhelming and, sometimes, paralyzing.

CORTEZ: Sales and marketing for small businesses

While it’s true no two small businesses are alike — there’s not a one-size-fits-all solution when it comes to marketing strategies — all successful businesses have a clear and effective marketing strategy.

CORTEZ: How small businesses can avoid accounting dont's

Whether you run a small business or a large corporation, the bottom line is simple: make money. To do that, you need to implement a realistic accounting plan with a budget, accurately record financial transactions and always keep good records.

CORTEZ: Five HR management mistakes small businesses make

In my role as diversity manager for Rives E. Worrell Co., a JE Dunn Construction Company, I work with small minority-owned businesses to help position their companies for future success and growth.

CORTEZ: Operating for success: What small businesses should know

Last month, we discussed how to position your small business for success by focusing on the five pillars every small business needs to function and operate successfully. To recap, these included information technology, accounting, human resources, sales/marketing and operations.

CORTEZ: How to position your small business for success

Last month, private sector employment in the United States added approximately 237,000 jobs — the highest gains since December 2014 — according to a national employment report produced by Automatic Data Processing Inc.

CORTEZ: Why diversity makes good business sense

The U.S. workforce is undoubtedly becoming more diverse, with people of color comprising 36 percent and women accounting for 47 percent. By the year 2020, when more than 164 million people are projected to be in the workforce, the number of women is expected to grow to more than 77 million, a higher participation rate than that of men.